The answer is plenty.
1. With a blog, you can easily brand yourself as an expert in your subject area and promote yourself all over the net.
Blogs have taken a life of their own, and there are many blog directories springing to life.
Each blog directory is classified according to various topics of interest, and you can submit your blog to the major blog directories.
You can then easily attract readers to your area of specialization, and slowly brand yourself as the expert from the many readers who visit these blog directories each day. The concept is similar to e-zine marketing.
2. Search engines will rank your web site higher if you have a blog on your site.
This is because search engine "spider bots" like fresh content, and with a blog, you can just spend 5 - 10 minutes per day posting what you want to share for that day and that's it.
Do that on a consistent basis, and the search engine spider bots will come back to your site more often.
Result: More quality traffic for your business - and it's all FREE!
This article is one of a series that I am putting together to help online marketers achieve greater success with their business.
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